Bus Stop Archaeology

Images courtesy MCA Chicago. Mark Dion for the shovel illustration on the top layer and Tony Tasset for the photograph underneath.

The creative minds at The Museum of Contemporary Art, Chicago came up with a brilliant way of advertising their latest exhibition, The Way of the Shovel: Art as Archaeology. Their idea was to create a scratch-off bus shelter advertisement, giving users the opportunity to become archaeologists through unearthing the artwork beneath.

 

Images courtesy MCA Chicago. Mark Dion for the shovel illustration on the top layer and Tony Tasset for the photograph underneath.

Printed on a backlit clear plastic, the attention-capturing advertisement transforms into a glowing collaborative work of art at sundown. To us, this captures the essence of print: a tangible, effective and memorable experience.

Leave your mark on one of these unique and interactive advertisements at the following bus shelters:


#101 at 237 N. Michigan Avenue, just south of Wacker
#157 at 2 E. Chicago Avenue, Chicago and State
#31 at 360 W. Madison Street, Madison and Wacker
#974 at 55 E. Monroe Street, Monroe and Wabash


To further promote this exhibit, we produced a scratch-off tip-in advertisement for the Chicago Reader.

Need help executing your next brilliant idea? Contact us.


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