If you could take a brand apart, you would find some
very familiar components.
The responsibility of Brand Management is to get
each of these components to operate at full potential and integrate smartly with each other.
At Classic Color, we have developed a Brand Management Solution that offers corporations an innovative alternative, allowing flexibility, both in
front-end creative ideation as well as back-end production processes.
Classic’s Brand Management Solution functions as a secure, managed hub for all brand-related assets and processes. All creative flows to it from wherever you choose… and all production flows from it to wherever you choose.
This is where the true advantage of our workflow becomes clear. With your processes and brand assets managed, produced and distributed from our hub,
your efforts result in improved brand consistency,
cost savings, and the ability to react quickly and decisively to marketing opportunities.
We produce a solution that achieves the goals of your business and the goals of your brand.
You can pursue creative ideation from multiple sources with very little effort. Media Production is put in the hands of production experts, leaving creatives to
focus on creative.
Don’t be tied to a limited number of print resources… explore what’s out there and determine who can provide the best quality, value and service for each project. Our integrated workflow gives you the
freedom to select who you work with and how your
work is produced.
Unlimited resources for ideation. Optimize creative production. Best-in-class service.
With concepts approved and key elements produced,
we take creative keylining and production to a new level.
This isn’t just production assembly, it’s optimizing the way files are created by adhering to the specifications that the final destination or output calls for, without the typical redundancies that drive time and cost.
We breathe life into campaigns, delivering exceptional output in whatever medium specified. All handled by an amazing pool of talent.
Web-based accessibility. Centralized collaboration. Eliminate conventional proofs.
Completely integrated, this workflow puts everything
in front of the people who need to view and approve, without the delay or cost of conventional hard proofs.
Content proof routing allows users to review, annotate, and approve content, from anywhere… at any time. Individually, or collaboratively. Whatever works for you.
Our color-accurate virtual proofing allows you to review and approve color-sensitive content from initial randoms to final press-ready pages.
Dependable color management. Ensured consistency. Streamlined distribution.
The flexibility of Classic’s Brand Management Solution allows you to handle back-end production processes with ease and great control.
Our system provides your vendors with color-managed, print-ready content prepared for their specific production method and substrate.
Everything moves via the web. Final files are locked
to ensure no loss of integrity. Color-consistency is achieved across multiple vendors.
Web-based accessibility. Approved starting point. Immediate access.
At the core of Classic’s Brand Management Solution
is a powerful asset management engine. A robust tool with the ability to house all of your corporate elements: imagery, advertising, collateral, broadcast assets,
audio and video… the list goes on and on.
Your brand assets are available via an online interface to anyone (with your authorization)… anywhere…
at any time. Distribute approved elements and imagery,
re-purpose existing material, or whatever else you need. Manage your brand assets efficiently and completely.
We understand the creative process. And we know production and workflow. Classic’s Brand Management Solution leverages this core expertise, and provides our clients a highly flexible and efficient workflow that maximizes the potential and reach of your brand. It takes things up a notch. It brings your brand to life!
Sound interesting? Continue on to the rest of our site and learn more about Classic Color, or give us a call at 708.484.0000